This femtech business develops women’s health products, including a wearable breast pump and an exercise aid to strengthen the pelvic floor. Chief executive Tania Boler partnered with technology entrepreneur Alex Asseily to set up the London-based firm in 2013. Sales rose 85% in 2020 to £36.5m, boosted by rapid growth in America and expansion into 10 new markets across the EU and Asia. Elvie also launched two new breastfeeding products that year. In 2021, it raised £70m from investors, including BGF, BlackRock and Octopus Ventures, to fund innovation, infrastructure, and geographical expansion.