During Black Friday, Lounge Underwear despatched more than 150,000 orders, sometimes hitting 25 sales per second. Those figures indicate how fast this business – which Dan and Melanie Marsden launched from their front room in 2015 – is growing. In 2021, Lounge Underwear moved to a 54,000 sq ft global HQ in Solihull, with space for more than 500 employees. Sales rose 288% to £53.6m that year, boosted by demand for loungewear during lockdown. The company is not only expanding in the UK, but also in Europe, America and Australia.