NEOM Organics

Former Glamour magazine entertainment editor Nicola Elliott co-founded Harrogate-based NEOM Organics with Oliver Mennell in 2005. Their scented organic products – such as candles, diffusers and pillow sprays – are designed to boost wellbeing and provide an antidote to fast-paced, stressful lifestyles. The company sells online and has five stores in the UK and Ireland, as well as retail partnerships with the likes of Harrods and John Lewis. NEOM launched in America in 2020 and is eyeing expansion in China.