Passenger Clothing sells durable outdoor clothing and accessories directly to the consumer. Based in the New Forest, it prides itself on being a responsible brand rooted in nature, connection and wellbeing. The company promises to plant a tree for every order and uses lower footprint materials like recycled cotton, hemp, recycled plastic and organics. In addition, its headquarters is powered by UK-generated renewable electricity. The business was co-founded in 2012 by former electrician Richard Sutcliffe and his wife, Alexa.