Absolute Collagen started as a simple art project on Maxine and Darcy Laceby’s kitchen table and has since evolved into a family-run skincare business. Based in Birmingham, the company creates collagen supplements that aim to improve health and skincare. Since its launch in 2017, Absolute Collagen has developed a range of products, including antiageing liquid collagen that claims to combat visible signs of ageing. The company has secured private equity investment to further its growth, helping turnover to hit £22.2m in 2022.