Fairfax & Favor sells high-end footwear, clothing and accessories that blend ‘town’ and ‘country’ styles. Co-founded by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, the Norfolk-based company was launched in 2013 with a £10,000 investment. The pair started out selling at country shows and they have since expanded the company’s retail presence to include an online store, five physical shops, and a network of UK and international stockists. Fairfax & Favor reached a turnover of £28.9m in 2022 and was featured in the FT 1000.