grüum is a skin and haircare brand that focuses on creating environmentally friendly, affordable products. Founded in 2016 by friends Simon Leonard, Andrew Shaw, Beth Sleigh and George Lagonikas, the company is committed to producing unisex products in recyclable packaging. grüum’s products include moisturisers, shampoo bars and soaps and they claim to offer the first and only razor cartridge recycling scheme. Headquartered in Stockport, grüum saw sales hit £5.6m in 2022. The company has recently expanded its portfolio by acquiring Rowdy Kind, a sustainable children’s bathtime brand.