Hectic Lifestyles, trading as NutraDirect, manufactures sports and nutritional supplements. Founded in 2008 by managing director Bal Sandher, the company started out by selling supplements manufactured by other suppliers before launching their own contract manufacturing in 2015. Hectic Lifestyles’ product and service offerings now include: two-piece capsules, tablets, powders, and large-scale blending capacities. The company moved into a new 40,000 sq.ft. facility in 2020 and opened an additional 35,000 sq.ft. site in 2022, offering new manufacturing capabilities such as: vitamin gummies, plant-based meat, pet chews and chocolates. Sales hit £11.2m in 2021.