Having launched Lounge Underwear from their front room in 2015, founders Dan and Melanie Marsden hit sales of £57.1m in 2022. Over the years, the company has expanded its product offering to include swimwear, nursing bras, and strapless bras. The company also opened a number of pop-up shops including Covent Garden in December 2022 and Manchester in February 2023, both of which have helped boost sales. The company is also expanding across Europe, North America and Australia. Lounge Underwear has recently worked with breast cancer campaigns to raise awareness and funds.