Former advertising executive Clare Hornby founded ME+EM in 2009 with the aim of creating women’s clothing that is flattering, functional and timeless. The London-based fashion retailer sells its collection via its online shop and through boutique stores. The brand’s designs have been worn by celebrities including the Princess of Wales and Margot Robbie. Since its launch, the company has opened seven stores and three concessions in the UK, with US openings planned for later this year. In March 2022, ME+EM announced a £55m equity investment led by Highland Group to fuel its expansion into international markets.