Astrid & Miyu

Former investment banker Connie Nam launched the jewellery business Astrid & Miyu from her London flat in 2012, with the name coming from the Swedish and Japanese words for “beautiful”. Astrid & Miyu operates online and in stores across the UK and internationally, with locations in New York opening in June 2022 and Dublin in September 2023. The business received backing from multiple investors, most recently from the German investment group Aeternum Holdings in June 2019. It hit sales of £34m in December 2023—a 67% increase compared to 2022. This is Astrid & Miyu’s third appearance in the FEBE Growth 100, having been recognised in 2022 and 2023.