TRIP creates wellness products with a mission to ‘help consumers find their calm through the power of plants’. TRIP sells products, which include ‘natural, calming’ beverages and supplements, online and in-stores across the UK, France and the US, and was founded by husband-and-wife team, Olivia Ferdi and Dan Khoury. Before their wedding in 2018 Dan was injured playing football and was told that he may not be able to walk down the aisle. Determined to explore alternative remedies, Dan discovered the potential benefits of plant-powered wellbeing and was walking by the wedding. TRIP has grown sales from £585k in 2021 to £14m in the year end February 2023, driven in part by a strong social media presence and high-profile listings in Harrods and Soho House.