Tropez is an online fashion retailer selling a range of menswear, including tracksuits, t-shirts, and jackets. The Kent company was founded in 2020 by Lucas Yazdanfar and Niko Clarke. Growing up with limited financial resources, Lucas found it hard to dress fashionably, sometimes saving up to buy a single luxury item. The joy of owning these luxury items inspired him to launch Tropez, aiming to provide customers with the same sense of luxury at a more affordable price. Focusing on content marketing via Instagram and TikTok helped Tropez hit sales of £1.2m in the year to May 2024.