WeFlex was founded by chief executive Nicko Williamson in 2015 after recognising the need for more flexibility in the ride-hailing industry. The Ealing-based company was born out of Nicko’s earlier experience with Climatecars, which he sold to Addison Lee, where he introduced eco-friendly taxis to London’s streets. WeFlex offers ride-hailing drivers flexible financing options that eventually lead to vehicle ownership, in contrast to traditional long-term rental contracts. WeFlex also offer a service package to drivers, which includes insurance and servicing, making the switch to electric vehicles easier. WeFlex has a fleet of over 2,300 electric vehicles and appeared on the FEBE Growth 100 in 2022 and 2023.