Founded in 2020 by Jess Hunt and Jenna Meek, REFY Beauty creates products that ‘enhance natural beauty’. The brand launched with its viral Brow Sculpt, selling six months of stock in just six weeks. REFY has since expanded into complexion and, in 2025, entered skincare with their Face Sculpt and Face Cleanse products. The brand focuses on creating beauty products that deliver ‘maximum results with minimal effort’. Today REFY is stocked in Selfridges, Sephora UK, and over 600 Sephora stores across the US and Canada.