Bed Kingdom was founded in 2013 by Ashley Hainsworth to help families create a ‘bedroom sanctuary’, selling beds, mattresses and home furniture. From what started as a university project, Ashley has grown the company from an investment of £400, selling mattresses from his parents’ house, into a business generating over £28.1m revenue in 2025. To help fuel growth, Bed Kingdom launched its first major brand awareness campaign, “Bring Your Bedroom to Life,” on TV, radio and London buses at the end of 2025.