Founded in 2018 by Chloe Walsh, Clomaná Beauty has grown from a small lash business into a beauty brand. Based in Barrow-in-Furness, the company originally launched as Coco Cosmetics by Chloe after she invested £530 gifted by her grandmother to buy her first 100 pairs of false eyelashes. Living with severe eczema, Chloe often used makeup to build her confidence and was inspired by social media beauty creators to create her own brand. The business became known for its viral ‘Marshmallow Sponge’, which has sold out repeatedly across TikTok. Rebranded as Clomaná Beauty in 2024, the company now sells beauty tools, cosmetics and lifestyle products, with stockists including Beauty Bay and Sephora.