COAT Paints is a London-based paint company founded in 2020 by friends and former colleagues Rob Green and Rob Abrahams. The pair launched the business after becoming frustrated with the traditional paint industry. Green brought experience from the paint manufacturing sector, while Abrahams came from a branding and marketing background, allowing the founders combine skills to launch the brand. COAT operates as a direct-to-consumer brand, producing made-to-order paints designed to reduce waste and environmental impact. The company focuses on sustainability, curated colours and eco-friendly decorating products. This includes, replacing traditional tester pots with recyclable “Peel & Stick” paint samples, which they say reduces sampling waste by around 95%.