Founded in 2012 by Tom Whittle and Tom Elkington, Creation Group is an events and production company that collaborates with global brands to ‘translate strategy into reality’. The company has been supported by their shared passion for music and live experiences, with both founders originally running festivals and club nights. Today, Creation delivers creative concepts and large-scale brand activations for clients such as Red Bull and AB inBev by providing creative direction, production, logistics and on-the-ground live execution through one operation. Creation also focuses on their sustainable approach to the industry, scoring 78/100 in their EcoVadis accreditation.