GenM is a menopause partner for brands. Founded by Heather Jackson and Sam Simister, GenM was created from their own experiences of menopause and through independent consumer research, which revealed that women found it difficult to find information and products to support their menopause. So, the duo launched GenM and the MTick® – a certification programme and shopping symbol, developed in partnership with Boots, that helps identify products that have been assessed and certified as menopause-friendly. GenM works with over 150 brands and retailers globally, to “help improve awareness and education to enable women to thrive during their menopause”.