Gymproluxe is a home fitness brand founded by Ben Gulliver in 2020 to provide compact, resistance-based training equipment. After losing his job and with gyms being shut during lockdown, he looked for alternatives to other home gym equipment suppliers. Gymproluxe launched with a ‘band and bar’ set which allowed people to work out at home who had limited space available. The company has since expanded their product range to include Sauna pods and portable Pilates reformer machines, along with developing an app which includes workouts customers can follow at home, set their goals and track progress. Since launch Ben has appeared on ITV and their equipment has featured in Men’s Health and GQ Magazine.