Founded by brothers Marcus and Alexander Blunt, Heidi is a tour operator that offers flexible ski holiday packages. The brothers, both with backgrounds in the travel industry, managed the business part-time before committing full-time in 2019. The COVID-19 pandemic forced a temporary pause in operations, but the company came back strongly with sales rising from £37.2m in 2024 to £75.3m in 2026. Customers can choose from over 300 resorts and book flights, accommodation, transfers, lift passes, ski hire and lessons all in one package.