Lucky Egg is a games company founded in 2021 by childhood friends Marcus Ereira and Luke Shelley. Based in Soho, London, the business has created a number of bestselling games, now sold in more than 20 countries and translated into over 10 languages. Its products have generated more than 1 billion views across social media, helping Lucky Egg build an engaged global audience and strong retail presence, with products stocked by retailers including Target, Walmart, John Lewis and Waterstones. Prior to Lucky Egg, Marcus and Luke founded and successfully exited two businesses together.