Meji Foods was founded in 2021 by Stephanie Olubajo and her brother Michael, who wanted to make authentic West African cuisine more widely available. Inspired by the flavours and cultural importance of African food, she created a brand probably best known for its ready-to-eat jollof rice products, designed to be prepared in just 90 seconds. The company was built around the idea that African food should be available in mainstream supermarkets and enjoyed by a wider global audience. The brand has expanded into major retail distribution, including c.400 Sainsbury’s stores across the UK this year.