Must Have Ideas is a family run e commerce business specialising in “smart, must have products that make everyday life a little easier”. Founded in 2018 by Amy Knight, Rob Knight and Chris Finch, the business now employs over 200 people. In 2024, the launch of their own TV shopping channel expanded Must Have Ideas’ reach further and last year they served their 10 millionth customer. Must Have Ideas attributes their success to a focus on “product innovation, customer service and online presence”.