Launched in 2023 by Morgan Mixon and Rima Suppan, Peachies is a premium nappy brand which focusses on “materials, design, absorbency and softness”. The 100% direct to consumer subscription business is now used by over 50,000 UK families. The company supports Save the Children, is B Corp certified, was awarded Best Nappy by the Positive Birth Company and is rated 5-star across all by Mother & Baby categories.