REHAB is a haircare brand founded in 2022 by best friends Vicky Ellis and Anastasia Tozer. The duo, balancing multiple jobs and motherhood, set out to create eco-conscious hair care products. Their product line includes hair oil capsules, silk heatless curlers and a blow dry hairbrush. The brand’s commitment to vegan and cruelty-free products has attracted a celebrity following, including Adele, Nicole Ritchie and Alix Earle. In 2023, Stacey Solomon became a business partner and investor in Rehab. Their products are now stocked in retailers including Harrods, Selfridges, Boots and Sainsburys and they launched a new skincare line earlier this year.