Roarsome was founded by Will Chapman and Ed Lewis-Pratt. The brand is known for their character-themed kids clothing, spanning ski, swim, surf, rain and ride categories, all designed for outdoor play. They focus on sustainability, durability and playful design, with a passion for “inspiring children to spend more time outside, whatever the weather”. Their collection is sold online, at their London flagship store, and via retailers including Selfridges, Harrods, Childrensalon, Mytheresa and Nordstrom. Backed by the creator of Paw Patrol, they’ve secured licensed collaborations with the likes of Paw Patrol, Spider-Man, Bluey, Peter Rabbit and Toy Story for AW26. The company has also won multiple awards including Kidswear Brand of the Year from Drapers.