Founded in 2022 by Matthew Kelly, Spacegoods creates functional mushroom blends. Based in London, the company was created after Matthew experienced stress, anxiety and burnout from building previous businesses. He wanted a way to improve his focus and energy without caffeine crashes or jitters, so he launched Spacegoods to combine functional mushrooms, adaptogens and nootropics into drink blends. The business is known for products including Rainbow Dust and Astro Dust, intended to ‘support focus, calm, sleep and wellbeing’. Their products are sold direct-to-consumer as well as through retailers including Boots, Tesco and Wholefoods. Spacegoods raised £2.5m in seed funding in 2024 and has grown to serve more than 150,000 customers worldwide.