Founded by Greta McDonald in 2014 with just £45, Sweet Lounge is a confectionery brand that creates plant-based products with plastic-free packaging. Since launching their retail pouch range in 2021, the company has sold over 2 million products globally, expanded into more than 15 countries and secured partnerships across the travel and airline sectors. Sweet Lounge continues to focus on their mission which is to make “better sweets accessible to consumers around the world”.