Wide Fit Shoes is a specialist footwear retailer providing trainers for people with wider feet. The business was founded by Nina in 1984, when she opened their first shoe shop in London. They made wide fitting shoes their focus after introducing a range which sold out rapidly. In 2008, their son, Birju, joined and took the company online. This transformed Wide Fit Shoes, from a London-based family retailer to an online destination for wide-fitting footwear with over 500,000 customers globally. Today, Wide Fit Shoes has direct partnerships with brands including New Balance, Nike and Skechers. The company has also attracted notable customers, including Tom Cruise, Sheila Hancock and John Goodman.