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Water Junkie
Water Junkie is a drinks brand that creates products containing functional ingredients, including mushrooms . The business was launched in 2024 by Queenie Porter following a career in the food, beverage and fashion industries. Water Junkie’s product range includes sparkling drinks infused with functional mushroom with ingredients such as Lion’s Mane, Reishi and Chaga. Today Water Junkie is stocked in major retailers including Asda and Co-op.
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SULT
Founded in 2024 by Henry Porpora and Milly Goldsmith, SULT is a hydration brand. The idea for SULT emerged from the founders’ observation that many hydration brands were positioned more for athletes and high-performance. Henry, who has a background in the wellness sector, and Milly, a content creator, wanted to develop a product with wide appeal. The company’s core product range consists of electrolyte sachets containing minerals such as sodium, potassium and magnesium, which are intended to help maintain hydration levels. Since launch, SULT has adopted a primarily direct-to-consumer model and has built a following through social media, where the founders share the company’s story.
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Oatco Superfuel
Founded in 2024 by Laura Murphy, Oatco Superfuel was created to “challenge the idea that people must choose between convenience, function and taste”. Laura spotted a gap in the energy market and launched Oatco to develop products that deliver “sustained natural energy”. Its flagship product, Oatco Super Bites, is an oat based energy snack. Since launch, Oatco has expanded into over 1,100 locations across Ireland and the UK and secured investment from Steven Bartlett on Dragons’ Den.
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Marna
Marna Tea is a tea company founded by Tristan Flint and Mauro Auzinger. The business was inspired by a road trip along the US West Coast, when the founders noticed the lack of iced tea options made with real ingredients. Starting from a small home kitchen, and with a refurbished electric milk float for deliveries, they began experimenting with homemade cold-brew teas for friends and family. Today, Marna produces iced teas and loose-leaf teas using single-origin tea leaves and a 24-hour cold brewing process to create flavour without needing sugar or artificial additives. Their products are now stocked in retailers and venues including Fortnum & Mason, Harrods and Soho House.
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Lonkero
Lonkero is a drinks brand which is working to bring Finland’s long drink category to the UK. Founded in 2024 by Joe Harris and Paige Gibbons, the business was inspired by Joe’s time working in Helsinki, where he discovered the drink and its place in Finnish culture. Lonkero is focused on pubs and bars, where it is positioned as an alternative to beer and cider. The category traces its origins to the 1952 Helsinki Olympics, when it was created to help bars serve large crowds efficiently. By 2025, Lonkero had achieved UK-wide distribution, sixfold on-trade growth and named in The Guardian as a drink of the summer in an article in 2025.
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Faves
Founded by fashion entrepreneur, best selling author and broadcaster, Frankie Bridge, Faves The Edit is a community powered platform, with a mission to “transform traditional influencer led marketing”. Being an “industry insider”, since the age of 12 thanks to her music career, Frankie felt unwelcome in the world of fashion so she’s made it her mission to make “women feel heard, represented and able to connect with brands they love”. Together with her business partner Leah Meredith, who specialises in building brands, they provide fashion, beauty and lifestyle recommendations. Today, they partner with high street retailers and emerging brands, through their social presence, email newsletters and LIVE events.