England football captain Harry Kane is one of the investors behind this gut health brand, which raised £1.4m in March. Dr Megan Rossi, a gut health specialist and research fellow at King’s College London, joined forces with chief executive Jon Walsh to launch the business in 2019 with a range of ‘good for the gut’ granolas. They have expanded the brand to mueslis, porridges and live yoghurts, and retail sales hit £2.8m last year. The products are stocked in more than 1,400 stores nationwide, such as Sainsbury’s and Waitrose, and celebrity fans include Davina McCall.

Founding a business is brutal…but amazing!
More Founder Stories
The quiet tech entrepreneur who’s modestly building a half-billion-pound empire
It’s not about having gleaming offices, hiring tons of staff and shouting about how successful you are. These can be the trappings of ego-trippers. Effective entrepreneurship is more often about coming up with an idea, proving the concept as cheaply as possible, and scaling it as quickly as possible.
How a naïve idea turned into a multi-million pound company
Stay unbelievably close to what your customer wants.” This simple piece of advice helped to propel Clare Hornby’s fashion brand ME+EM from a “naive idea” to a £40m-turnover business. “The key thing is to get your product right – and you only do that by understanding your customers,” she tells FEBE…
“The five insights I’ve used to build two multimillion-pound brands”
“If you’re waking up in the middle of the night because you’re scared, that’s powerful,” says Roger Wade. “As an entrepreneur, it’s that fear that keeps you alive, so embrace it.” Boxpark’s founder and CEO is no stranger to sweaty internal monologues in the early hours. He experienced plenty of night-time terrors while growing British […]
HOW TO BOOTSTRAP A FUTURE UNICORN
Entrepreneurs set themselves testing targets – it’s what they do. From hotel owners to jewellery makers, they must strike out alone or with a small team and forge something special. Doing so requires a deliberate dash – naked at first – into a painful daily hailstorm of challenges. It’s a tough calling by nature, and there are as many different dreams burning holes in founders’ pillowcases each night as there are stars in the sky. But of all the entrepreneurial goals, there can be few more demanding than the one Dima Kats set himself in 2016.
‘Why all great leaders are vulnerable’
Offering exotic escapes, from jungle adventures to beach retreats and ‘big five’ safaris, this online tour operator specialises in the luxury travel market. Chief executive Nena Chaletzos founded the company after becoming frustrated with the complexity of tailor-making a luxury holiday. The company developed technology that makes the process of multi component trip building easier. […]
Insights from one of the UK’s best known tech entrepreneurs
First, he futureproofed the BBC by rolling out its iPlayer. Next, he founded and exited two pioneering media tech companies. Now, his new business – SeedLegals, backed to the tune of £4m so far by Index Ventures and other top VC firms – is fundamentally transforming the way start-ups launch and grow. Meanwhile, another Anthony […]