Founding a business is brutal…but amazing!

England football captain Harry Kane is one of the investors behind this gut health brand, which raised £1.4m in March. Dr Megan Rossi, a gut health specialist and research fellow at King’s College London, joined forces with chief executive Jon Walsh to launch the business in 2019 with a range of ‘good for the gut’ granolas. They have expanded the brand to mueslis, porridges and live yoghurts, and retail sales hit £2.8m last year. The products are stocked in more than 1,400 stores nationwide, such as Sainsbury’s and Waitrose, and celebrity fans include Davina McCall.

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