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Founding a business is brutal…but amazing!

England football captain Harry Kane is one of the investors behind this gut health brand, which raised £1.4m in March. Dr Megan Rossi, a gut health specialist and research fellow at King’s College London, joined forces with chief executive Jon Walsh to launch the business in 2019 with a range of ‘good for the gut’ granolas. They have expanded the brand to mueslis, porridges and live yoghurts, and retail sales hit £2.8m last year. The products are stocked in more than 1,400 stores nationwide, such as Sainsbury’s and Waitrose, and celebrity fans include Davina McCall.

Disclaimer: The statements made by our interviewees are an expression of their own views and opinions and in no way reflect FEBE Ventures’ views or opinions, nor are such views or opinions endorsed or supported by us.

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