I caught the entrepreneurial bug aged 13…I’m now running a £20m business

SoPost has built a digital sampling platform which enables over 200 brands, including Estée Lauder, L’Oréal and Unilever, to run data-driven online sampling campaigns. SoPost’s technology is available in 20 markets, utilising a global distribution network to ship samples direct to participating consumers’ homes. Founded in 2012 by Jonathan Grubin, the company is headquartered in Newcastle upon Tyne, with international presence in five countries. SoPost generates about two-thirds of its sales outside the UK and has raised £1.6m in funding to date.

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