Stay unbelievably close to what your customer wants.” This simple piece of advice helped to propel Clare Hornby’s fashion brand ME+EM from a “naive idea” to a £40m-turnover business. “The key thing is to get your product right – and you only do that by understanding your customers,” she tells FEBE…

Connie Nam felt her confidence draining away. The founder of London-based lifestyle jewellery brand Astrid & Miyu had built a fast-growing, multi-million-pound company, but that didn’t matter. As unbelievable as it sounds, imposter syndrome was creeping in. The Seoul-born, US-raised Londoner explains why: “I’d hired someone who’d started to challenge how I ran the business. They were an expert in that field; I wasn’t. I saw myself as a founder, not a CEO, so the criticism hit home.”

The story of Green & Black’s shows that the courage to be different, together with a compelling adventure story, are key ingredients for commercial success. Josephine Fairley knows how to build a killer brand, and here she shares her pearls of wisdom with you including effectiveness of complementary partnerships, the power of enthusiasm and the potency of targeted marketing…

Despite being a naturally gifted entrepreneur, Susie turned her back on her business in 2011 to pursue her ‘dream job’ but didn’t quite live up to her expectations. We caught up with Susie to find out how she used her appearance on The Apprentice as a catalyst to become one of the UK’s most successful young female entrepreneurs

Care is not a traditional business value. Peruse the classics and you’ll see boldness, passion, honesty and perhaps integrity, but not the C-word.
Thankfully things are changing – as Bloom & Wild demonstrates. This flower retailer meets tech company is undoubtedly growing relentlessly. Yet its business values would disorient yesteryear’s ‘manly’ entrepreneurs. “We’re obsessed with care,” says founder Aron Gelbard. “It’s vital to me and it’s a key trait I look for when hiring.”

“I banged my head against a brick wall for 10 years. I tried every which way to make it work, but there comes a point when…you have to stop.” We spoke to Sally to uncover how she successfully bounced back from a decade of disappointment and frustration to build an extraordinary global brand worth £27m…