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It’s not about the money. It’s all about the mission.

This start-up is transforming the way music royalties are paid. The Audoo Audio Meter™ tracks and identifies music played in public places, such as shops, gyms and bars. The data is sent to performing right organisations to ensure that artists are compensated for their work. Musician Ryan Edwards founded the London firm in 2018 after hearing his own top 10 hit being played in a department store. Audoo has since raised more than £14m from investors including Sir Paul McCartney’s MPL Ventures and ABBA’s Björn Ulvaeus. This year, it plans to roll out its technology across Europe, North America and the Asia-Pacific region.

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