The story of Green & Black’s shows that the courage to be different, together with a compelling adventure story, are key ingredients for commercial success. Josephine Fairley knows how to build a killer brand, and here she shares her pearls of wisdom with you including effectiveness of complementary partnerships, the power of enthusiasm and the potency of targeted marketing…

Trying to talk to Sarah Willingham without saying “success” is like trying to eat a doughnut without licking your lips. And when the inevitable happens during the first few seconds of our conversation, the Dragon’s Den star does what comes naturally to her – and in her warm and charismatic manner, she takes control and sets the agenda…

Universal Partners is a financial services firm for businesses and high-net-worth individuals. Co-founded by Oliver Carson and Dhaval Patel in 2017, the company specialises in cross-border payments and bespoke risk management services. Universal Partners has earned recognition for its growth, including a nomination for the Scale-Up Business of the Year at the Lloyds British Business […]

Lucy Locket Loves makes colourful fitness clothing and accessories for women. The Derbyshire business caters for a wide range of body shapes, with sizes spanning six to 26. Former personal trainer Lucy Arnold founded the company in 2018 after suffering a back injury. While recovering, she created leggings to sell to former clients. Customers include Made In Chelsea star Rosie Fortescue and the company launched a collection with Strictly’s Dianne Buswell last year.

Any discerning gin drinkers will already know the compelling Warner’s Gin story. Corporate behemoths would pay a fortune to have that amount of authenticity. But the funny thing about authenticity is this: it can’t be bought or copied. If you try to do either of those things, guess what? It disappears faster than your Friday night G’n’T…

We live in an era of remote working, office pool tables and CEOs signing off emails with smiley emojis. But beneath the fluff, many people still believe deep down that fun and work do not go together ­– that fun is expensive and a distraction from the DEADLY SERIOUS business of running a company. In these people (you […]