Why we’ll be bigger than Heinz

Dr Will’s is on a mission to reduce our sugar consumption. Its sauces, dressings and mayonnaise are made with only natural ingredients and are sweetened with dates rather than added sugar. Its eponymous cofounder, Dr Will Breakey, teamed up with Liam White and Josh Rose to launch its products in 2017, and they have since won listings in the likes of Tesco and Waitrose. In 2021, they secured £1.1m on crowdfunding platform Seedrs to invest in marketing, e-commerce, recruitment and packagi

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