Astrid & Miyu

Former investment banker Connie Nam founded this jewellery brand from her Notting Hill flat in 2012. The Seoul-born entrepreneur spent £500 on a website to launch Astrid & Miyu, named after Swedish and Japanese words for ‘beautiful’. In 2019, German-based investment firm Aeternum Holding bought a 33% stake in the business for £4m. Astrid & Miyu opened stores in Soho, Chelsea and King’s Cross last year, and it now has seven London shops and two concessions in Selfridges. The brand’s celebrity fans include Georgia May Jagger, Pippa Middleton and Rochelle Humes.