Fairfax & Favor sells high-end footwear, clothing and accessories that blend ‘town’ and ‘country’ styles. Its bestsellers include the Regina, a tall, heeled boot with a tassel. The Norfolk-based company is named after its founders, childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, who launched the brand in 2013 with a £10,000 investment. They started out selling at country shows and have expanded their retail presence to include online shops in five currencies, three physical stores, and a network of UK and international stockists.