Furniture and Choice

This e-commerce business sells furniture such as recliner sofas, marble dining tables, and beds with in-built televisions. Based in Mirfield near Huddersfield, it was co-founded in 2005 by Tom Obbard, a former employee of Amazon and upmarket furniture retailer Heal’s, along with his brother Howard, a furniture designer. To keep pace with growing demand, in 2020, Furniture and Choice created 40 jobs and added a warehouse in West Yorkshire, bringing the total capacity to 300,000 sq ft. Sales rose 126% in 2021 to £45.4m, as consumers turned to online shopping in the pandemic.