Founder and chief executive Timo Boldt quit his City job to launch this recipe-box firm from his London flat in 2012, initially using his own savings then following up with a friends and family round. In February 2022, the company secured a secondary placing of $230m led by Japan’s SoftBank, which had previously invested $100m in January in a funding round that valued Gousto at $1.7bn. The business plans to move to a £40m fulfilment centre in Staffordshire, which will increase its operational capacity by 40%. In 2021 the company hit a record £315m sales.