Ickle Bubba

Ickle Bubba designs and sells prams, pushchairs, and other travel accessories for babies and toddlers. Former engineer Fran Vaughan and his wife Veronica set up the business in 2013 after they struggled to find an affordable, high-quality pram. The company manufactures in China and ships the products to customer distribution centres and its own warehouse. It sells via its seven ecommerce sites and a nationwide network of retailers, including Argos, Asda and independent stores. In 2021, Ickle Bubba opened its new headquarters in Swansea after securing its third investment from the Development Bank of Wales.