In 2010, James Hyde and James Strachan built a cloud based e-commerce fulfilment platform in the corner of a Cambridgeshire warehouse. They now operate fulfilment centres across the UK, the Netherlands and America. During 2020, the company generated sales of £31.9m and secured £11m of funding from private-equity firm LDC. Last year, it added 92 recruits and expanded operations with a new 200,000 sq ft fulfilment centre in Northampton. The business continues to build on its proprietary technology platform, enabling retailers a single global view of operations.