This online, home decor start-up delivers eco-friendly paints, wallpaper and tools directly to the consumer. It also offers peel-and-stick paint samples, design tips, and virtual consultations with colour experts. Launched in 2020 by Lucas London and Sam Bradley, the company raised $22m last year from investors including Omers Ventures, Zoopla founder Alex Chesterman, and Tetra Pak heir Magnus Rausing. In 2021, sales hit £5.2m, boosted by online demand for home improvement products during the pandemic. This year, the London company launched Lick Pro for trade customers and acquired Eco-Union, a brand of sustainable decorating tools.