Lusso’s high-end bathrooms grace some of the world’s top hotels, including Claridge’s and The Connaught in Mayfair. The company designs freestanding stone baths and other luxury bathroom products, which it sells through its online store. Chief executive Wayne Spriggs, a former property developer, founded the Middlesbrough company in 2014 using a £10,000 overdraft, and today Lusso sells to 35 countries and is targeting expansion in America, where it already has an ecommerce site. In 2021 sales almost doubled to £31m and they now plan to open a showroom in Mayfair this year.