Magic Light has produced nine animated Christmas specials for the BBC based on children’s books by Julia Donaldson and Axel Scheffler, including The Gruffalo and Superworm. Its other credits include the children’s animated series Pip and Posy, which premiered on Channel 5 last year. The London firm’s productions are available in more than 50 languages and 180 countries. It also licenses brands, such as The Gruffalo, to partners including clothing retailer Joules, and Chessington World of Adventures, home to The Gruffalo River Ride Adventure. Magic Light is led by joint managing directors Martin Pope and Michael Rose, who cofounded the company in 2003.