Dorset-based Muc-Off started life in 1994 when Rex Trimnell – father of current managing director Alex Trimnell – invented an eco-friendly bike cleaning solution. Muc-Off moved into motorcycle care in 2000 and car care in 2003, and has sponsored the likes of Team Sky in the Tour de France and Sahara Force India in Formula 1. In 2020, it created an antibacterial range to help combat Covid-19. The company exports to more than 100 countries and generates over half its sales overseas. Recent product launches include a care kit for
bike shoes.