Plum Play was founded by Jonathan and Diane Schaffer in 1988. The company’s first toy product launched over 30 years ago and Plum Play remains a family run business specialising in designing, manufacturing and selling outdoor play equipment. Paul Schaffer grew up watching his parents build the Plum brand and now runs the business as managing director. The Lincolnshire-based company has offices in Hong Kong and Sydney and in 2020 secured a £4.2m financing package from Santander to drive overseas growth. Plum exports to more than 50 countries and stockists include Harrods and John Lewis.