Superior Wellness

This fast-growing hot tub supplier celebrated its tenth anniversary last year. Founder and managing director Rob Carlin started selling hot tubs on eBay in 2011 and launched the firm’s flagship brand, Platinum Spas, in 2016. In 2021, sales more than tripled to £48.4m, and the company moved to a 130,000 sq ft warehouse, distribution centre and head office in Chesterfield. The business works with over 200 distribution partners across the UK, Europe and America and is expanding into Australia and New Zealand.