James Averdieck launched this dairy-free dessert brand in 2014, after selling his previous venture, Gü puddings, to Noble Foods for £32.5m in 2010. The Coconut Collaborative makes coconut-based yoghurts, ice creams and puddings, which are sold in major UK supermarkets such as Tesco, as well as overseas markets including America, France and Germany. Sales rose 28% in 2020 to £15.2m. In the same year, US private equity firm PowerPlant Partners invested $7m in the business to fund expansion in America. This May, the company debuted its plant-based, gut health yoghurt in Sainsbury’s.